Be Professional in Everything You Do

When it comes to owning a mobile oil change business it is imperative that you be professional in everything you do.

From your van, oil change stickers, clothing, and personal appearance you need to have a clean and well kept look.

Why do I harp on this so much? Its because this industry has a bad perception.

When you tell someone you have an oil change business here is what they are thinking: a grease money coming to my home or business in a truck with some oil pans on the back.

Many of my clients were worried that we were going to spill oil in their parking lot, that we were not insured, or that we were not able to handle their vehicles.

People like doing business with legitimate companies. People feel comfortable spending money with professional businesses.

You want to close a giant fleet account? If you walk into an office or company neatly dressed, your shirt tucked in, a nice portfolio of clients you already service, and your insurance information (they love it when you have this!!) then you will have a high chance of closing the deal. The key is not to look mickey mouse.

Mobile companies of any kind have a hard time of getting respect. They do not have a fancy office, no lobby, no cash register, and no offices. Its a person operating a business from a vehicle. You may have a warehouse or office but that is not what the customer sees.

If you want your mobile oil change business to be respected then you need to go out of your way to make it look like an established and respectable company. Have business cards, a nice oil change van, receipts with your logo on them (I print them out), and uniforms with your logo on it.

Branding is very difficult with mobile quick lube companies and it takes work. Jiffy Lube, Sears, Oil Can Henrys, and all the other major quick lubes not only have large signs that thousands of people pass by every day but they spend millions of dollars sponsoring race car drivers and other products.

They have become a household name not matter if they are sometimes unethical or not (some are and some are not). People feel comfortable going to them even though most quick lubes are run by a bunch of kids getting paid less than $10.00 an hour.

Be professional at all times. You want to get the large fleet accounts, charge premium prices, and have a good name in the area then act like it. Many of you are but I have seen many mobile oil change business owners operate their businesses in a very unprofessional manner.

They act like your typical "ma and pa" operation and I hate that! When you are a moms and pops operation you get mom and pops prices and customers.