Saturday, February 5, 2011

Grow Your Mobile Oil Change Business With Facebook Pages


If you own a mobile oil change and want to get more business then you need to read this post.

We have found that Facebook can be harnessed to successfully grow your mobile oil change business like you never imagined.
No matter if your goal is to get more individuals or the prized fleets you can use this social network to do it.

Take a look at the Mobile Pit Stop of Alaska Facebook page.

Its 2011 now and the people who will stay in business are the people who stay current on the latest trends and use the Internet, along with social media to its biggest advantage.


The king of social media is Facebook! Keep in mind I also do SEO (mainly in the wintertime). The last couple years I have been "Google, Google, Google" but Facebook allows you to somewhat bypass them.

If you are like me you probably were highly skeptical of the whole Myspace, Twitter, Linkedln or Facebook craze. They all seem to appear out of nowhere, consume everyone's life and then die a quick death.

And if that is so, how in the heck will Facebook help me get more customers? more fleet accounts? more companies to give me shot at helping them out?

That is exactly what I'm going to explain.

The key is to use these "trends" while they are hot. Sure they may go out of style in a couple years but in the meantime you have used it to build your clientele base.

And right now the big dog out their is Mark Zuckerberg's brainchild (assuming you all know how he is).

Here are the numbers. Facebook has 500 million users. Out of that number 132 million (the last time I checked) of those people live within the US. I did the calculations and that equals to be 42% of our population.

That's a huge section of people who are on one website.

Whats more, unlike MySpace this particular social network got pass the whole "tennie-bopper" crowd. Every age, race and social class uses it. You are just as likely to find a 65 year old with a Facebook account as you would an eighteen-year-old.

To the point, what does this mean for you? Included in the people who have Facebook accounts are business owners, fleet managers and employees are work for companies with lots of vehicles.

Whats more, many of these people have daily access to a computer and check their FB accounts several times throughout the day.

They are always on it! Many of them shouldn't be, they should be working, but they are.

You have a captive audience. You just need to find a way to catch them.

Its crucial you set up a Facebook page for your mobile oil change company. Its does not take long.

That's not the only thing. Your typical Facebook page (aka Facebook fanpage) looks plain, dull and just like a user account. Here is where you need to invest some money into your business.

Its absolutely critical to look bigger than you are. You are well aware of branding and education challenges mobile oil changes businesses face. People do not think we are legit.

You need to have a professional Facebook page with custom tabs and a custom avatar created.

Here is the Facebook page for us.

Over the past several months I have learned FBML and have started a small FB page creation business on the side. I took some specialized classes in Oregon and now have the skills to make killer Facebook pages.

I am offering these services for $495 for the first 20 mobile oil change operators who reads my blog and sends me an e-mail. This special rate is for a unique Facebook page, much like the one I made for myself. I usually charge $997 for this service so this is a huge price break and only one I am willing to do for other mobile oil change business owners like myself.

It will come with everything you see on there: a custom profile pic (aka avatar), a cool Welcome tab, a Services tab, initial Wall posts, content generation if you need it and support with your advertising.

E-mail me at info@fanpagemogul for more specifics.

You can pay via paypal. I guarantee you will be happy with the work.

After you make your page you can then advertise on Facebook. Its really cheap! $50 will get you over 100 targeted fans in your area.

You can target men or woman in your city within a certain age bracket. I promise you, fleet managers will stumble accords your Facebook page and want more information.

Even if they do not want your service now you can still market to them by writing things on your wall which will go to them. Imagine having several hundred fans around town. Everything you write about your company goes on their wall which is seen by all their friends.

Again, I am offering to make any mobile oil change their very own unique Facebook page with graphics, links to their website, videos and we can make it so that a person has to like to page to see the content.

I understand what it takes for a mobile oil change business to be successful and I am telling you if you are not using this social media tool you are missing out. If they had Facebook available back in 2004 when I first started who knows how quickly we could have grown the business. We could have surpassed radio, newspaper, television and yellow page advertising.

Send me an e-mail at info@fanpagemogul.com for a free quote. I will make the Facebook page code, install it for you and make minor updates if need be. Hurry, after the first 20 people e-mail me I am raising the price.

Here is a list of some other tabs I have made for other businesses.

This is an opportunity you want to take advantage of. I have a bunch of loyal followers and I would not post something like this if I did not believe it would work.

Most Profitable Vehicle For An Mobile Oil Change Operator


I talked about this in a previous post back in April of 2009 but its worth writing about again.

When it comes to making money off oil changes there is no vehicle I like more than those Diesel Cabovers. They are the most profitable truck you can perform an change oil change on as far as I am concerned.


No other vehicle I have come across gives me more money and less headaches for my time.

Sure, there are other much bigger vehicles that pay a lot more. But they take more time, are more difficult to work on and can be a real pain in the butt.

I have timed it and an Isuzu NPR Diesel takes me 15-20 minutes to do an oil change on. Every once and a while, when conditions are perfect, I have been able to do them in approximately 10 minutes (with two people doing multiple jobs). The reason being is that everything is easy and very accessible to get to.

I cannot praise the makers of this type of vehicle enough. Other should take note and do the same (they don't want to make their vehicles easy to work on).

All you have to do is:

  1. Lift the cab up (which is the hardest part of the job as it can be heavy)
  2. Unscrew the drain pan plug, which is pointing downward, and let the oil come out. It will usually be a 16 mm. Then tighten the screw
  3. Unscrew the big round filter which will be on the right hand side of the engine. Again, very easy to get to. Pour some oil in the filter new filter and screw it back on.
  4. Refill the vehicle back with fresh oil and check fluids.
I make anywhere from $60-$80 net off each one. There is no reason why you cannot do the same.

Some specifics:
  • Engine holds 16 quarts of 15W-40
  • Oil Filter: WIX 57521 (Napa 7521) (Cost Approx. $20)
  • Newer models have no grease fitting. Older ones have two.
  • Let the vehicle run for 10 minutes if its cold or the oil will take forever to drain
I love it when a fleet has several of these things. A smile washes over my face if I am fortunate enough to get them. No tweaking my back, no headaches and no surprises.

The gas ones are just as easy to do but they do not pay as much. You can charge a little more than you would standard passenger vehicle but not much more. They have a GM engine and will take a PO-167, PZ-48 or a PZ-5. Most gas Cabovers will take six quarts of 5W-30 but the newer ones coming out take five.

Try to find as many of these vehicles as you can. They are worth your time so actively search them out.

You want to get as many easy diesel vehicles as your possibly can so you can maximize profitability while not wearing yourself out at the same time.