So we have already established where your efforts should be if you are the owner of a mobile oil change business. If you are still trying to pick up individual customers by your sixth month than you are missing the boat. You can make money off them and if you are in business to make $20 an hour than by all means go that route. Quit reading this blog and go do your thing. For the people who want to make some real money keep reading.
You need fleets. I used to be a hound and make cold calls from the yellow pages all the time. It worked some times but it was not efficient at all. I did pick up a couple which proves that any sales you do accompanied by effort will produce some fruit. Just not much. Anyway when you a driving around you need to notice fleet vehicles. Write them down. If you see a nice diesel truck that belongs to a company write down the name, phone number, and if possible the address. Write down what type of vehicle you see. Write down the license plate and the color of the truck. Write down where you saw it. If the truck is parked and you are able to talk with the driver or employee ask him who manages the fleet. What is his name. What is the name of the employee who you are talking to. What time of day is it? Find out as much information as you can. Write it all down. Save it.
Then when you get back to the office you know who to call. You are not blindly calling a company and asking "who is in charge of the fleet maintenance"?. If the guy who you need to talk to is not there do not leave a message. They will not call you back 8/10. Call him at another time like after lunch. I make sales calls between 1-3 PM. That is when I find managers are the most pleasant. After lunch! That's when I am at my best and laid back after woofing down a nice sub, chips, and drink.
If you want to be more effective go and scout the business. If you live in a big city this may be a little more time consuming. Write down what trucks they have. Do they have a maintinance department. Talk with some more employees. They will know if they send their vehicles out to get their oil changed at Jiffy Lube. That is an important question: what are they doing now for their fleet maintenance. Ask the employees if they think their company could use a mobile oil change company to service their trucks.
Ask questions. Most people love to talk. Find out as much information as possible. My business partner is the question king. I have never seen a person who loves to ask questions and drill a person as much as he does. I have listened to him for a whole hour talk to a person and maybe he made one actual statement; the rest were questions. Master the art of asking questions. You want to find out as much about the company as possible. That way when you talk to the fleet manager you know more about his operations that he does. Tell him you will drop off some information about your mobile oil change business, with your insurance information (they really really are impressed when YOU bring this up) on Wednesday when you are in the area doing another nearby fleet. Money in the bank. Information is key. I pay for information. I love information. That's the difference between calling Steve and getting a fleet and him saying "he's fine with what they're doing."
Lets have a short recap.
Target fleets. Target all fleets but especially fleets with diesels if you have the set up to do them. Do research on the company. Find out what trucks they have. Talk to some employees who work there. Find out what they are currently doing. Find out as much information as you can. Call the fleet manager. Tell him that you were talking to "one of his guys" and they mentioned "you might could use a service like this." "One of your guys" told me that you might want to have a mobile oil change service come by after hours instead of having to take all the vehicles to the quick lube or shop. $$$$$
I take donations :) I may need them for all the income taxes I have to pay this year for what our mobile oil change business did. Ouch! Uncle Sam will rape you at every corner. Thats why I try to maximize what I make because paying 22% really really sucks.
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