How many times do I have to say it!
I will say it plainly.
Do not sell your service with price! I will say it again. Do not sell your service on price. This means STOP OFFERING CHEAP OIL CHANGES.
I know what oil + filter cost a person. Its will be a little bit lower or higher in some places but the average cost is $8-12. That is the range. Thats without factoring in your gas and any extra fluids. If you charge $25 for an oil change you may get a customer but you make barely $10. Are you satisfied with $10 an hour. Even if you could do four cars an hour thats $40/hr. Thats nothing. For a real business thats nothing. You can make that working for someone being an electrician.
Do not tell me that you are starting off offering promotional prices. Thats crap! Cheap customers will always be cheap customers. As soon as you raise the price from $25 to the regular price than your customers will leave you.
In the mobile oil change business barely anyone succeeds. They do not make it because usually they undercut their self. They think they are going to beat the quick lubes by charging less. Guess what? The major quick lubes are not making money off regular priced $40 dollar oil changes. They only make money when someone comes out of there with a $150 and higher bill. The oil change industry is not what you think. A lot of money is made off the back end. Its a lot like the car industry.
Only the smart people make it in this industry. True really experienced mechanics are the first to fail. I know how to do general mechanic work but I never even attempt to do it. Actually I hate mechanics. Hate cars to be honest. Isn't that ironic. But I am a businessman. I know how to run a business (I hope at least). The few people I have seen make it know less than me. Some people who made it in this business could barely open up a beer bottle let only change oil when they started. Why? Figure that part out yourself. I have given you hints and read other posts and I think I give away the answer.
Me. I know this business too well like the back of my head which is why I am freely giving away this info. I have tried my best to monetize this blog but with little success. I have 15 blogs and this one makes the least yet this one is the one I love the best. To be honest the mobile oil change business is starting to bore the hell out of me and I really want a way out. I want to try making movies. Its funny because this business was more fun when I was not making a dime than now. I make about $150-$200 per hour and I cannot stand it. Is that crazy? Sometimes I cannot get out out bed because I dread doing this. Is that crazy? The only satisfaction I get from this business is actually really knowing I'm helping some companies out and making them run smoothly though a lot of them do not appreciate it. I, or we, have caught several potential costly things at several companies and warned them to fix them before they became serious issues. I also love the relationships I have built with several people. But the business itself.....That's is why I'm trying to give you all this information. Hopefully you can reach to where I am. Its lonely at the top. I get no satisfaction making great money and my friends working at McDonalds. Really. Thats why I am genuine when I say I hope a few of you actually make money from this business. Region will determine that as well. Sorry, but its the truth. Those who live in Texas, California, Florida, ect will struggle. Competition everything a $10 oil changes on every block. Have fun.
I'm going to go work on my site about the best filled oil radiator heaters.
I'm going to go work on my site about the best filled oil radiator heaters.
Posts
